Friday, November 15, 2019
Pepsi Co History and Company Analysis
Pepsi Co History and Company Analysis Pepsi Co Inc. has established itself as a dominant snack food and soft drink distributor with its PepsiCo North America, Pepsi Co International, Frito-Lay, and Quaker Oats segments. (Refer to exhibit 1) In 2007, PepsiCo became the worlds largest snack and beverage seller bringing in revenues of more than $39.5 billion and with its Frito-Lay merger brands accounting for 29 percent of the companys total revenues and 36 percent of the companys operating profits. The company emphasizes maintaining spectacular performance operations that were accomplished thorough strategies aimed at product innovation, creating and sustaining close relationships with distributors, international growth, and beneficial acquisitions. The company sported an impressive business portfolio in 2008 which included its brands such as Pepsi soft drink products, Frito-Lay, Quaker Oats products, Doritos, Gatorade, Tropicana, SoBe, Lipton Brisk tea, Propel, Hickory Sticks, SunChips Multigrain snacks, Aquafina, the acq uisition of Pizza Hutt, Gatorade, and several other consumer goods. The PepsiCo International division is an ever-growing sector in emerging markets such as Russia, The Middle East, China, and Turkey. The company grew by 9 percent in 2007 with volume gains and acquisitions that allowed the company to attain a 22 percent increase in division revenues and 15 percent increase in operating profits. (Gamble 433) The Quaker Oats division attained 2007 sales of $1.8 billion, and held a 58 percent market share in its North America division since 2006 (Gamble 435). PepsiCo has successfully diversified itself with different product lines and methods to improve those product lines so that they ensure customer satisfaction. The company has developed a diversification strategy that is executed through acquisitions of similar or complimentary products. Expanding into these markets not only creates consumer satisfaction, but increases shareholder value as well. With well established, diverse markets PepsiCo has secured business affiliations that benefit the company and allow it to compete better than they would alone. Since 2008, they have focused on new product innovations that addressed consumer health and wellness concerns. PepsiCo has diversified into a multi-business corporations, offering products through their four main business segments; PepsiCo North America, PepsiCo International, Frito-Lay, and Quaker Foods North America. Refer to exhibit 1 to see a complete list of products PepsiCo has been able to offer through their diversification stra tegy. A key competitive strength of PepsiCo is that it has close relationships and partnerships with distributors. PepsiCo has also established successful strategic acquisitions and continues its expansion into profitable markets. The company has adjusted its product innovation to create healthier products in response to consumer demands, thus creating better consumer value and a higher rate of return. The company capitalizes on its consumer research and development which helps it to apply strategies such as the Power of One strategy which increases the opportunity for consumers to purchase more than one PepsiCo and Frito-Lay product at a time on each visit. Dominant corporate strategies that support their many acquisitions of well know products have led to diversification of the company. Products are customized to suit the consumers preferences; for example, the company has designed their product tastes to country specific satisfaction. Because PepsiCo has created and maintained strong br and loyalty with its consumers, it continues to possess a significantly large portion of the food and beverage market shares.  The companys business units have been able to successfully cut costs. Frito-Lay and Quaker had savings of  $40 million for their joint distribution and Quaker Oats saved $ 160 million in innovative packing materials and sharing specific product ingredients. The company also redesigned their shipping methods to reduce stock-outs in retail stores.            There are many ways companies try to maximize the value of their shareholders. Some of the strategies that CEOs of companies may use to maximize the value of their shareholders are reducing company costs while at the same time maintaining a stable revenue levels. Another way that companies maximize shareholder wealth is by partaking in acquisitions of companies. Acquirin companies however is an often risky business venture for a company to undertake. PepsiCo is an example of how acquiring various business ventures in turn benefited the shareholders of the company. The various acquisitions that PepsiCo partook in had a gross value of two billion nine hundred and twenty two dollars. This increased the revenues of PepsiCo substantially by a twenty billion dollar increase from 2000 to 2007. This increase in revenues being brought in, in turn increases the value of the issued stock. You can see the gradual increase in the price of commo n stock in exhibit ____.            A strong driving factor in the maximization of shareholder value is the CEO Indra Nooyi. Her tenure as an employee of PepsiCo has yielded only improvements for the company as a whole. She was seen as a negotiator and involved in many of the acquisitions that were very profitable for PepsiCo. She built her reputation with various acquisitions such as the Tropicana acquisition in 1998 and the 2001 acquisition of Quaker Oats. She also spearheaded the public offering of Pepsis bottling operations. The hard work of Nooyi at PepsiCo has made the company a multi-billion dollar company. Bringing in the substantial additional revenue increased PepsiCos net worth which also made the stock of Pepsi rise in value also which is beneficial for those who invested good deals of money in this company.            PepsiCo appeared to always have a handle on their revenues and knows at what levels to price their goods at as to not lose customers base. Looking at their financial summary, exhibit ___ you will notice that from 1998 to 2007 there has been a steady increase in the revenues brought in which affects the value of the shares of common stock as well that are increasing at a corresponding rate. Pepsi Co has proved to be a company that truly does have the resources to remain a leader in the carbonated beverage industry. Even when Coca-Cola tried to be the leader in the carbonated beverage market holding a little more than forty percent of the market shares, PepsiCo held a little over 30 percent of the market shares.            Looking at Exhibit ____ you will see the break down of PepsiCos net cash provided by operating activities. You will notice that they have a decent amount of Management operating cash flows that can be disbursed or used for benefit of the company. Part of the managers operating cash flows could be used to try and acquire more food or beverage products that would make their product base more diverse. They could also use part of the money to put towards having Pepsi or Tropicana products served in new restaurant chains. PepsiCo clearly have a surplus of money from operating activities that could be put toward their Research and development team so that they can improve the products that they are already have. Another way they could disperse their managements cash flow is by looking to acquire or merge with a manufacturer of candy or a sweet of some sort. PepsiCo is well versed in the variety of snack foods that they offer when it comes to sal ty snack spending the time and money to find a sweet snack would benefit them. This would in turn would bring in more money to Pepsi and increase their stock prices which would in turn increase the value of their shareholders. If a sweet snack was added to Pepsis line of products it would compliment the notion of wanting to eat something sweet after you eat something salty, and vise versa. This would bring in more revenue which in turn would give PepsiCo more operating cash flows to work with n the future and become a very powerful company. We do not recommend PepsiCo to divest any Quaker brands since the acquisition provided PepsiCo a stable platform to enter the health foods and isotonic beverage market. PepsiCos portfolio is established in 2011 with a good mix of carbonated beverages, isotonic beverages, fruit flavored beverages, fruit juices, salty and savory snacks, cereals and other health foods and drinks. (Refer to exhibit __ If they were to divest any Quaker Oats brands. PepsiCo could harm its portfolio and decrease its shareholder value, lower stock prices and lower economies of scale. Also, it is possible that the brand could be acquired by another company and pose as a threat to PepsiCo. We recommend PepsiCo to acquire or form a merger with RedBull. Red Bull holds a 70 percent share of the world market for energy drinks, or functional beverages, a category it was largely responsible for building (Red Bull GMBH). The biggest isotonic beverage brand Gatorade is already under PepsiCo. Adding Red Bull to their portfolio would create higher shareholder value and increase revenues. The volume share for energy drinks on the PepsiCo portfolio was only 1% in 2007. We believe that there is great potential for an increase if Red Bull is acquired or merged with. Also, with PepsiCos strategy of better-for-you and good-for-you products, PepsiCo could encourage Red Bull manufacturers to use different types of healthier sweeteners which would increase sales and publicity for Red Bull and PepsiCos health awareness. Having Red Bull on their portfolio of products would also give PepsiCo a better market share and add value to the brand for appealing to various consumer demands. Refer to exhibit___ to see PepsiCos current market share.      PepsiCos current portfolio has a wide variety of snacks, beverages, and cereal catering to all types of demands including health conscious consumers. Refer to exhibit 1 to see a full list of PepsoCos snacks,  beverage and Quaker Oats Brands. We recommend PepsiCo to acquire or merge with a candy company to add a different product to their portfolio. Mars Incorporated, has strong brands such as Mars, Snickers, MMs, Whiskas, Uncle Bens, Dove, Extra, Orbit, Flavia, Pedigree, and Royal Cannin on their portfolio. A merger or acquisition with Mars incorporated would give PepsiCo a wide variety and add to their existing brands which will make them achieve greater economies of scale. Through such a merger or acquisition, PepsiCo will be able to cater to the consumer population that they are unable to reach with their existing products. They will also be able to cater to consumers with pets with popular brands like Pedigree and Royal Cannin that are a part of Mars Incorporated.                       The corporate strategy recommended for PepsiCo is the Best Cost Provider Strategy. The essence of a best cost provider strategy is giving customers more value for the money by satifsying buyer desires for appealing features/performance/quality service and charging a lower price for these attributes compared to rivals with similar caliber product offerings (Gamble111). We recommend PepsiCo to implement this strategy into their business by cutting costs and lowering prices to cater to those who enjoy PepsiCo products but are not able to afford them any longer due to the current recession. Also offering those products at a lower price will give them a competitive edge against Coca Cola which is one of their biggest rivals. In order for the Best Cost Provider Strategy to work, a company must have the capability to incorporate attractive or upscale attributes at a lower cost than rivals (Gamble111). PepsiCo has the capability to out compete Coca Cola by focusing on their core competencies through the value chain and by eliminating costs that do not add value. In addition to the recommendations above, we also recommend PepsiCo to focus more on their Good-for-you and Better-for-you products. With an increasing population of health conscious citizens, PepsiCo should enter a line of Organic ready to eat products and beverages apart from the Naked Juice products. Quaker Oats brand is already known for healthy food like oatmeal, cereals, granola bars, and etcetra. We recommend PepsiCo to focus more attention to ready made, ready to eat foods like noodles, organic tv dinners, and quick organic lunch options. EXHIBIT 1 Breakfast Bars/Granola Bars   ² Quaker Chewy Granola Bars   ² Quaker Dipps Granola Bars   ² Quaker Fruit Oatmeal Bars   ² Quaker Fruit Oatmeal Toastables   ² Quaker Oatmeal-to-Go Bars   ² Quaker True Delights Bars   ² Quaker True Delights Squares Coffee Drinks:   ² Starbucks Doubleshot   ² Starbucks Frappuccino   ² Starbucks Iced Coffee Energy Drinks:   ² Amp Energy Energy Drinks   ² No Fear Energy Drinks   ² SoBe Energy Drinks Tea/Lemonade:   ² Brisk   ² Lipton Iced Tea   ² Lipton PureLeaf   ² SoBe Tea   ² Tazo Tea Juice/Juice Drinks:   ² Amp Energy Juice   ² Dole Juice/ Juice Drinks   ² Dole Plus Fortified Juices   ² Dole Sensation Juice Drinks   ² IZZE Sparkling Juice   ² Ocean Spray Juice/Juice Drinks   ² Naked Juice   ² SoBe Juice Drinks   ² SoBe Lean Diet Juice Drink   ² Tropicana Trop50 Beverages   ² Tropicana Pure Premium Juices   ² Tropicana Twister Juice Drinks   ² Tropicana Tropics Oatmeal/Cereals:   ² Capn Crunch Cereal   ² King Vitaman Cereal   ² Kretschmer Toasted Wheat Germ   ² Life Cereal   ² Mothers Ready-to-Eat Hot Cereals   ² Quaker Essentials   ² Quaker Grits   ² Quaker Instant Oatmeal   ² Quaker Natural Granola Cereal Oatmeal/Cereals Cont:   ² Quaker Oatmeal   ² Quaker Oatmeal Breakfast Squares   ² Quaker Oatmeal-to-Go   ² Quaker Oh!s Cereal   ² Quaker Puffed Rice   ² Quaker Shredded Wheat Cereal   ² Quaker Squares Cereal   ² Quisp Cereal Other:   ² Amp Energy Gum   ² Aunt Jemima Mixes Syrups   ² Quaker Baking Mixes Rice Snacks:   ² Quaker Large Rice Cakes   ² Quaker Mini Delights   ² Quaker True Delights Rice Snacks   ² Quaker Tortillaz   ² Quaker True Delights Fiber Crisps Side Dishes:   ² Near East Side Dishes   ² Pasta Roni Side Dishes   ² Rice-A-Roni Side Dishes Snacks:   ² Baked! Doritos Tortilla Chips   ² Baked! Lays Potato Crisps   ² Baked! Ruffles Potato Chips   ² Baked! Tostitos Tortilla Chips   ² Baken-ets Pork Skins and Cracklins   ² Cheetos Snacks   ² Chesters Popcorn   ² Cracker Jack Candy Coated Popcorn   ² Doritos Tortilla Chips   ² El Isleno Plantain Chips   ² Frito-Lay, Fritos and Cheetos Snack Crackers   ² Frito-Lay, Fritos and Tostitos Dips Salsas   ² Frito-Lay Nuts Seeds   ² Fritos Corn Chips   ² Funyons Onion Flavored Rings   ² Gamesa Cookies and Wafers   ² Grandmas Cookies   ² Hickory Sticks   ² Hostess Potato Chips   ² Lays Kettle Cooked Potato Chips   ² Lays Potato Chips   ² Lays Stax Potato Crisps Snacks Cont:   ² Matador Meat Snacks   ² Maui Style Potato Chips   ² Miss Vickys Potato Chips   ² Munchies Snack Mix   ² Munchos Potato Crisps   ² Natural Cheetos   ² Natural Lays   ² Natural Tostitos   ² Quaker Soy Crisps   ² Quaker Quakes   ² Rold Gold Pretzels   ² Ruffles Potato Chips   ² Sabritones Puffed Wheat Snacks   ² Santitas Tortilla Chips   ² Smartfood Popcorn   ² Spitz   ² Stacys   ² SunChips Multigrain Snacks   ² Tostitos Tortilla Chips   ² TrueNorth   ² Wavy Lays Potato Chips Soft Drinks:   ² Diet Pepsi   ² Diet Mountain Dew   ² Diet Sierra Mist   ² Mountain Dew   ² Mug Soft Drinks   ² Pepsi   ² Sierra Mist Sports Drinks:   ² Gatorade Prime 01   ² Gatorade Thirst Quencher Perform 02   ² G2 Perform 02   ² Gatorade Recover 03 Water:   ² Aquafina   ² Aquafina FlavorSplash   ² Aquafina Sparkling   ² Ethos Water   ² Propel Vitamin Enhanced Water Beverage   ² SoBe Lifewater Vitamin Enhanced Water Beverage EXHIBIT 2 PEPSICO TIMELINE 1965 PepsiCo, Inc. is founded (Pepsi-Cola and Frito-Lay) The new company reports sales of     $510 million and has 19,000 employees. 1966 Doritos brand tortilla chips are introduced. Pepsi enters Japan and Eastern Europe 1968 Growth through acquisition 1970 PepsiCo sales pass the $1 billion mark. The company has 36,000 employees.. Pepsi is the first company to respond to consumer preference with lightweight, recyclable, plastic bottles. 1974 PepsiCo sales pass the $2 billion mark. Pepsi-Cola becomes the first American consumer product to be produced, marketed and sold in the former Soviet Union. 1976 Pepsi-Cola becomes the single largest selling soft drink brand sold in U.S. supermarkets. 1977 Acquisition of Pizza Hut Passes $3 billion in sales. 1978 Acquisition of Taco Bell 1984 Diet Pepsi is reformulated with 100% NutraSweet. Pepsi-Cola makes advertising history as Michael Jackson and his brothers usher in a new generation of Pepsi-Cola advertising. 1985  PepsiCo is now the largest company in the beverage industry. The company has revenues of more than $7.5 billion, more than 137,000 employees. Pepsi-Cola products are available in nearly 150 countries and territories around the world. Snack food operations are in 10 international markets. 1986 Acquisition KFC Purchases 7UP International PepsiCo is listed on the Tokyo stock exchange. 1989 PepsiCo enters top 25 of Fortune 500 ranking with sales of $15.4 billion, it is number 23. The company has more than 300,000 employees. 1992- Pepsi-Cola begins distribution of Liptons line of ready-to-drink teas nationwide. 1994 PepsiCo and Starbucks form the North American Coffee Partnership to jointly develop ready-to-drink coffee beverages. PepsiCo sales reach $30.4 billion. There are 470,000 employees worldwide, making PepsiCo the third largest employer. 1997 Frito-Lay announces plans to buy the 104-year-old snack, Cracker Jack, a candy-coated mix of popcorn and peanuts from Borden Foods Corp. 1998 PepsiCo acquires Tropicana Products 2001 Acquisition of the Quaker Oats 2002 Frito-Lay announces it is eliminating trans fats from Doritos, Tostitos, and Cheetos. 2005  Quaker Introduces Weight Control Instant Oatmeal PepsiCo Donates $2 Million to Pakistan Earthquake Victims 2006 PepsiCos brand SoBe Launches New SoBe Life Water Cold Stone Creamery announces a multi-year agreement making Pepsi its exclusive beverage supplier Frito-Lay North America signed agreement with the Alliance for a Healthier Generation for a new policy for selling foods in schools Federal Trade Commission clears PepsiCo for Naked Juice Co. purchase 2008 PepsiCos diversification strategy built into three new divisions. PepsiCo agrees to buy Bulgarias Leading Nuts and Seeds Company EXHIBIT 3- SWOT ANALYSIS STRENGTHS WEAKNESESS OPPORTUNITIES THREATS
Tuesday, November 12, 2019
My Favorite Place to Vacation
Attitude/Point: Others will feel the same way about their favorite place to visit for their own specific reasons. and I have noticed that most people visit places because of the weather, and the stress relief you get when you take a vacation.Audience: Individuals or families who are looking for a serene place to vacation to or visit. People who vacation frequently or retirees would benefit from this.Purpose: I will be sharing this opinion to inform the reader of fond memories that can be obtained by visiting Southport and the pleasurable atmosphere.Topic Sentence: My favorite place to visit is Southport, North Carolina because it has relaxing beaches, great weather, and the people there are friendly.Brainstorm List of Possible Examples:Able to read booksClear mind by gazing out into the waterCool breeze throughout the day and nightLocals speak each time you come into contactSentence Outline:My favorite place to visit is Southport, North Carolina because it has relaxing beaches, great weather, and the people there are friendly. To start with, Southport has one of the most relaxing beaches; it helps people relieve stress and focus. For instance, during the school year I am living in the mountains of North Carolina, which can be a very stressful and demanding of me; nonetheless during my summer break I can be found in Southport at the beach.When I finally get to Southport, on the beach, I just lie out in the sun and gaze out at the water and read books, without a care or thought entering my brain. Southport is also my favorite place to visit because of the weather being so pleasant; it is not to hot but also not to cold.For example, each day during the summer though it is rather warm there is always a cool breeze that will change your entire attitude about the day and the temperature. Lastly, I like to visit Southport because the people are so welcoming, which makes it so much more enjoyable and serene.Each and every time I go on a walk or bike ride, everyone i s continuously speaking to you and have a word or two more to say. The locals are always walking around with a smile willing to engage in any way to help. In a nutshell, even though I only visit Southport during the summer this is why it is my favorite place to vacation.
Sunday, November 10, 2019
Marketing Cars Effectively By Knowing Your Customers Well
Brand new cars are usually attractive to a certain demographic market: better income generating men and women with urban lifestyles and parents, especially fathers. People purchase products or services for three basic reasons: to satisfy basic needs, to solve problems and to make them selves feel good (Guille, 2007). One of the basic needs that a car would be able to answer is of course is the necessity of transportation. Another need it answers is the need to belong which is an intrinsic motivation to affiliate with others and be socially accepted. (Van Wagner, 2007) If one would surf the pages of the website of Toyota, this basic need is met by the selling points that car manufacturers give. â€Å"Buy a Camry Hybrid now, and you may be eligible for Federal Tax Benefits. Plus, several states now allow single-occupant use of the carpool lane for Camry Hybrid.†(Toyota Motors Sales, 2007) is Toyota’s way of showing that if one purchases a Camry, he or she will be socially accepted enough to have tax benefits and permission to use the carpool lane. People with disability have a great need to be socially accepted and General Motors addresses this issue by providing the GM Mobility Reimbursement Program that says, â€Å"General Motors is committed to helping persons with disabilities equip their vehicles for easier and safer travel†(General Motors Corporation, 2007). Targeting the male population is what Volvo does best by showing how the Volvo Your Concept car was conceptualized: â€Å"If you meet the expectations of women, you exceed the expectations of me. – Marti Barletta, Gender Trend specialist. (Volvo Car Corporation, 2007). People, especially parents, are always concerned about safety and car manufacturers recognize this need with the establishment of certain accessories to their products. Some of Toyota’s safety features for the Camry are airbags, Front and rear crumple zones and side-impact door beams and Vehicle Stability Control (VSC) [20] with Traction Control (TRAC) that ensures less danger when the roads are slippery. General Motors has the OnStar facility that provides a built in phone that a driver can use hands free. Also, when the airbags are deployed, these send signals to GMC so that if the driver cannot call emergency, OnStar staff would be able to detect where the accident happened and rescue will thus be sent. Volvo’s Safety Concept Car has Cue transparent window pillars, infra-red night vision and seats, controls and pedals that move to ensure the driver is at the best possible position. Toyota has been able to avoid nuances of forgetting to turn off interior lights by a battery-saver that deactivates these after 20 minutes. General Motors has the remote door unlock, wherein people who have mistakenly left the car keys inside their automatic locking cars can be helped. Car manufacturers are great in showing how owning their cars can be a source of pride. Toyota uses phrases like â€Å"comfortable interior modifies to your changing life,†and â€Å"Bigger. Wider. More powerful†to coax a customer’s self-esteem. General Motors on the other hand, offers GM:OnStar vehicle diagnostics which makes the owner feel like a boss by getting instant and regular reports on how to maintain the car. Volvo is the best among them in fueling pride by putting very comfortable accessories like a trunk containing chilled and heated compartment and the ability to connect to your entertainment library at home. Car manufacturers like Toyota, General Motors and Volvo have done their marketing assignments well by completely fulfilling the needs of their target markets and this ensures their leading positions in their industry. References General Motors Corporation. (2007). Driving Confidence with OnStar. Retrieved May 23, 2007 from http://www.gm.com/ Guille, M. (2007). How To Find And Sell To Your Target Market. Retrieved May 25, 2007, from http://sbinfocanada.about.com/cs/marketing/a/targetmarket_2.htm Toyota Motor Sales U.S.A. (2007). Camry ’07. Retrieved May 23, 2007. Van Wagner, K. (2007). Need to Belong. Retrieved May 25, 2007, from Volvo Car Corporation. (2007). Volvo Concept Cars. Retrieved May 23, 2007, from http://www.volvocars.com/All-Cars/conceptcars/    Â
Friday, November 8, 2019
Interesting Facts about Presidents` Day
Interesting Facts about Presidents` Day The Celebration of Presidents’ Day in the USA Presidents` Day is an American national holiday, which is celebrated on the third Monday of February. This holiday is also known as the birthday of the first US President, George Washington. However, later, this holiday became the celebration honoring all US Presidents. This day was proclaimed a federal holiday in 1879. The first attempt to celebrate this holiday on the third Monday of February took place in 1968, but it failed. However, later, in February 1971 it was accepted. This holiday has different names in different states, but the purpose is the same to praise the fame of all US Presidents, as people who changed the world`s history. Curious Facts about Presidents` DayGeorge Washington`s Birthday/Presidents` Day is considered a federal holiday in the United States. Although the official date of Washington`s birthday is 22 February, the holiday is celebrated on the third Monday of February. George Washington`s birthday was celebrated in the US even while he was still alive. This date was accompanied with various festivals and parties. Washington was born in 1732 and met his death in 1799. George Washington was one of a few US presidents who ruled the country for two terms. His unique style of leadership and personal skills made people believe him and support his candidacy. Before becoming the US President, Washington built a brilliant military career. Thus, under his leadership, the US Continental Army defeated the British Army in 1783. Many of contemporary Americans consider this politician as the most influential one in the US history. President Rutherford B. Hayes wanted to recognize the incredible achievements of George Washington and suggested to make his birthday a federal holiday. The birthday of Abraham Lincoln, the President who ended the institute of slavery, falls closely to Washington`s one, but it is not celebrated as the national holiday. The capital of the United States, Washington DC, is called after the name of this great President. Cherries are the most popular product for making desserts on this day. This fact is closely connected with the life of George Washington when he claimed that he would never cut down a cherry tree. Surprisingly enough, but this day has become the date when retailers make major sales making huge discounts on the old stock. In schools, teachers organize lessons in honor of the great politician explaining to their students what events led to the holiday. Some people spell the name of the holiday as President`s Day, and some prefer to say Presidents` Day. The spelling demonstrates the individual`s position towards the holiday. Some people believe that not only Washington did his best to improve the country`s well-being, so they want to praise other Presidents as well. Although Presidents` Day is a national holiday, it is celebrated in different ways in different states.
Wednesday, November 6, 2019
Die Lorelei by German Poet Heinrich Heine
Die Lorelei by German Poet Heinrich Heine Heinrich Heine was born in Dà ¼sseldorf, Germany. He was known as Harry until he converted to Christianity when he was in his 20s. His father was a successful textile merchant and Heine followed in his fathers footsteps by studying business. He soon realized he did not have much aptitude for business and switched over to law. While at the university, he became known for his poetry. His first book was a collection of his travel memoirs called Reisebilder (Travel Pictures) in 1826. Heine was one of the most influential German poets in the 19th century, and German authorities tried to suppress him because of his radical political views. He was also known for his lyrical prose, which was set to music by classical greats, such as Schumann, Schubert, and Mendelssohn. The Lorelei One of Heines famous poems, Die Lorelei, is based on a German legend of an enchanting, seducing mermaid who lures seamen to their death. It has been set to music by numerous composers, such as Friedrich Silcher and Franz Liszt. Here is Heines poem: Ich weiss nicht, was soll es bedeuten,Dass ich so traurig bin;Ein Mrchen aus alten Zeiten,Das kommt mir nicht aus dem Sinn.Die Luft ist kà ¼hl, und es dunkelt,Und ruhig fliesst der Rhein;Der Gipfel des Berges funkeltIm Abendsonnenschein.Die schà ¶nste Jungfrau sitzetDort oben wunderbar,Ihr goldenes Geschmeide blitzet, Sie kmmt ihr goldenes Haar.Sie kmmt es mit goldenem KammeUnd singt ein Lied dabei;Das hat eine wundersame,Gewaltige Melodei.Den Schiffer im kleinen SchiffeErgreift es mit wildem Weh;Er schaut nicht die Felsenriffe,Er schat nur hinauf in die Hà ¶h.Ich glaube, die Welllen verschlingenAm Ende Schiffer und Kahn;Und das hat mit ihrem SingenDie Lorelei getan. English translation (not always translated literally): I dont know what it meansThat I am so sadA legend of bygone daysThat I cannot keep out of my mind. The air is cool and night is coming.The calm Rhine courses its way.The peak of the mountain dazzlesWith evenings final ray.The fairest of maidens is sittingUp there, a beautiful delight,Her golden jewels are shining,Shes combing her golden hair.She holds a golden comb,Singing along, as wellAn enthrallingAnd spellbinding melody.In his little boat, the boatmanIs seized by it with a savage woe.He does not look upon the rocky ledgeBut rather high up into the heavens.I think that the waves will devourThe boatman and boat in the endAnd this by her songs sheer powerFair Loreley has done. Heines Later Writings In Heines later writings, readers will note an increased measure of irony, sarcasm, and wit. He often ridiculed sappy romanticism and over exuberant portrayals of nature. Though Heine loved his German roots, he often critiqued Germanys contrasting sense of nationalism. Eventually, Heine left Germany, tired of its harsh censorship, and lived in France for the last 25 years of his life. A decade before he died, Heine became ill and never recovered. Though he was bedridden for the next 10 years, he still produced a fair amount of work, including work in Romanzero und Gedichte and Lutezia, a collection of political articles. Heine did not have any children. When he died in 1856, he left behind his much younger French wife. The cause of his death is believed to be from chronic lead poisoning.
Sunday, November 3, 2019
Motorolas Chances in the Wireless Market as of Today Case Study
Motorolas Chances in the Wireless Market as of Today - Case Study Example The market today is rapidly changing as the rise in technology continually affects the future of the use of the mobile technology. Most mobile companies have come up with mobile devices in order to match the harsh competition in the market, just like the Motorola Company. Motorola has hit the wireless market remarkably by its contribution with the wireless devices. The Company has made wireless network infrastructure including the handheld computers, mobile phones, and other security management softwares. Their products are made designed to offer flexibility in the current global network. They provide communication in the real time, which is fundamental to providing solutions to today’s challenges (Burda 2). The Motorola Company has moved up to embrace the wireless technology that is today the common means of communication. So far, the Motorola Company has grown up to meet the competition in the wireless market. Motorola has not only provided the latest mobile devices but has also come up with solutions to the demand of rapid communication in the mobile industry. Thus, Motorola has come up with mobile devices that enhance connectivity, safety, and productivity that lead to everyday solutions to communication challenges. Unlike other mobile companies, Motorola has penetrated rapidly and has been on the forefront, to ensure the delivery of the latest products to the market. In this regard, Motorola has today grown significant as its mobile devices are used widely in the leading industries such as the hospitality industry (Burda 5). The technology industry has since adjusted to making products, which are appropriate to the use of the internet and other new applications. Their devices are safe for use in the schools and colleges. Motorola has since been available to all market segments. Today, Motorola is looks forward to release other devices that will enhance high speed connectivity and improve communication and internet access worldwide.
Friday, November 1, 2019
IDPS Latest Roundup Article Example | Topics and Well Written Essays - 1000 words
IDPS Latest Roundup - Article Example 280) We worked as transformation leaders and managed to achieve the objectives for full utilisation of IDPS with greater success. We have been working to achieve fully automated systems through the use of Autodesk Revit ROBOT Structural Analysis and Autodesk Ecotet. Today, experts are using these systems to determine the type of framing material to meet their low CO2 emissions target as the changes in the method of building production is required and high degree of accuracy is needed in building production to satisfy the clients to meet the global challenges in building construction (Kim and Haas 764). One of the major setbacks of conventional word processing systems is that they are not able to adjust to the changing requirements. Some feel the learning curve is steep while others feel the errors in conventional word processing systems are very high (Pritschow et al. 280). Additionally, the need for using automated office tools is being realized by more and more offices. One of the inherent qualities of automated office tools such as Integrated Document Production System is their ease of use and its user friendly functions. IDPS utilized for the construction industry will integrate various important software products such as Orion, Autodesk and Atlas Pro. This will facilitate the structural engineers to get accurate measurements of the steel members of buildings. In early 2012, the IDPS group started using IT as a conventional method used for preparing architectural drawings and designs, as the process of preparation of tender documents was time consuming and difficult to work. The drawbacks of the conventional system were - †¢ The designs overlapped and with inadequate support for the management, it created a lack of coordination within the team members. †¢ The design process took 1-2 months, architectural drawings 3-4 months; structural drawing 3-4 months, mechanism electrical drawings 3-4 months, submission 1-2 months and the preparation of bill o f quantities took 3-4 months. Moreover, for the preparation of tender stage it took 20 months. †¢ The lack of coordination reduced the efficiency. †¢ Unnecessary pressure was created on resources and time, ultimately resulting in delay in implementation. †¢ The process involved lots of manual calculations resulting in human based calculation errors and delays, due to which the buildings in Brunei were not able to appear advanced. Advantages of using Integrated Document Production System The Integrated Document Production System which was started by the Department of Technical Services under the e-Government initiative has been successful in achieving the needed efficiency in preparing tender documents and implementing projects (Kahane and Rosenfeld 764). The tools which were included by the IDPS were - Autodesk Revit Architecture, Autodesk Revit Structure, Orion, Autedesk Revit MEP and Atlas Pro. Automation and use of robots speeded up the working, drawing preparation and improving the management of project; additionally improving coordination and integration of the project. It reduced the time needed for completing the projects and provided the needed rationale which worked on tender documents. Further, it was able to provide the analysis of the structure. IT was used to get the information that can be stored in one database and it allowed the administrator to handle and analyse the data in a better way. It also provided improved coordination in the construction industry in the field of quantity surveying, engineering,
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